There are many different elements that come together to create a successful online marketing campaign. Search Engine Optimization, or SEO, is one of them. There are many companies that perform SEO marketing within their online marketing campaigns. What is important to know before investing in an SEO-based campaign is exactly what SEO is and what SEO companies really do in order to improve your online stats.
First of all, Search Engine Optimization (SEO) is basically a facet of online marketing that targets a specific audience based on a keyword analysis. These keywords are very important to boosting your online visibility. Breaking down the actual term, you have “Search Engine” which refers to any type of online website that allows you to perform a search for a specific term, idea, product, etc. These types of sites include Google, Bing and Yahoo!. Then you have “Optimization.” which is defined as “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” (Merriam-Webster.com). All together, it can clearly be seen that Search Engine Optimization is simply a way of inserting your company into search engines in the most effective way possible.
As said before, SEO is powered by strong keywords. These keywords should be highly searched for, but have a low competition rate on search engines. Online marketing companies that perform SEO will have an astute SEO expert that complete keyword analysis and a crafty SEO writer who inserts the keywords carefully (this is a quality over quantity situation) into content throughout your website. The end result is that with SEO marketing in place, your website will appear in a much higher position on popular search engines.