Cited (or Silent?):
Lawyers’ Guide to Visibility in SEO, AI & Local Search
CLE CATEGORY: TECHNOLOGY
LENGTH: 1.0 HOUR (50 MIN INSTRUCTION + Q&A)
CREDIT: ELIGIBLE FOR 1.0 TECHNOLOGY CLE CREDIT
13th November 2025 | 12:00 PM - 1:00 PM | 2525 Ponce de Leon Blvd, Ste 300 Coral Gables, FL 33134
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In today’s AI-driven world, a law firm’s visibility depends on more than just a website. With over half of online queries now answered directly by AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE), attorneys risk becoming invisible unless their content is structured for both search engines and answer engines.
This one-hour CLE helps lawyers understand how SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) intersect to influence client discovery. Participants will learn how algorithms interpret credibility, why accurate citations matter, and how to ethically improve their online presence without misleading potential clients.
Through a short interactive exercise, “Which Engine Said It?”, attendees will compare real examples of AI-generated answers versus optimized search results to see what wins attention—and why.
By the end of this course, attorneys will be able to:
- Identify how AI engines gather and cite content from law firm websites.
- Optimize online profiles for both Google and AI answer engines.
- Recognize ethical considerations when using AI-enhanced visibility strategies.
- Develop a content checklist to increase their firm’s discoverability across emerging platforms.
DATE, TIME & LOCATION
Simple Pricing:
$125
Meet Your Speaker
Ann Zelada
SEO/AEO/GEO expert w/ 19+ years in tech/online marketing ➕ passionate humanitarian, writer & entrepreneur. “I believe there is a strong correlation between children’s educational systems & the success of humankind.”
