(BAR ASSOCIATION LOGO WILL BE PLACED HERE ONCE APPROVED)

CLE CATEGORY: TECHNOLOGY
LENGTH: 1.0 HOUR (50 MIN INSTRUCTION + Q&A)
CREDIT: ELIGIBLE FOR 1.0 TECHNOLOGY CLE CREDIT

13th November 2025 | 12:00 PM – 1:00 PM | 2525 Ponce de Leon Blvd, Ste 300 Coral Gables, FL 33134

In today’s AI-driven world, a law firm’s visibility depends on more than just a website. With over half of online queries now answered directly by AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE), attorneys risk becoming invisible unless their content is structured for both search engines and answer engines.

This one-hour CLE helps lawyers understand how SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) intersect to influence client discovery. Participants will learn how algorithms interpret credibility, why accurate citations matter, and how to ethically improve their online presence without misleading potential clients.

Through a short interactive exercise, “Which Engine Said It?”, attendees will compare real examples of AI-generated answers versus optimized search results to see what wins attention—and why.

By the end of this course, attorneys will be able to:

• Identify how AI engines gather and cite content from law firm websites.
• Optimize online profiles for both Google and AI answer engines.
• Recognize ethical considerations when using AI-enhanced visibility strategies.
• Develop a content checklist to increase their firm’s discoverability across emerging platforms.