Approved by the Florida Bar
With Ann Zelada
In today’s AI-driven world, a law firm’s visibility depends on more than just a website. With over half of online queries now answered directly by AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE), attorneys risk becoming invisible unless their content is structured for both search engines and answer engines.
This one-hour CLE helps lawyers understand how SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) intersect to influence client discovery. Participants will learn how algorithms interpret credibility, why accurate citations matter, and how to ethically improve their online presence without misleading potential clients.
Through a short interactive exercise, “Which Engine Said It?”, attendees will compare real examples of AI-generated answers versus optimized search results to see what wins attention—and why.
Ann Zelada is the founder of SEO Needed, a Miami-based digital marketing agency with nearly two decades of experience in the tech industry. Throughout her 19 years in the field, Ann has helped law firms, hospitality venues, and professional service businesses dominate their online markets through data-driven SEO and, more recently, Answer Engine Optimization (AEO) and AI visibility strategies.
She has conducted numerous webinars and workshops on SEO, AI integration, and digital presence for professionals, blending technical expertise with practical, easy-to-apply insights. Ann believes that strong visibility isn’t just about rankings — it’s about credibility, ethics, and being “cited (instead of silent)” in today’s search and AI landscape.
$125.00
Early Bird Discount
Only a few more seats available!
Only a few more seats available!
or
Group Option: Firms enrolling 5+ attorneys qualify for our discounted registration rate.
$90/registrant
