Although most of us rely heavily on the Internet for shopping, information, news, social networking, digital photo albums, and so much more, it really wasn’t that long ago that the Internet was a baby nursing a bottle and the favorite search engine site was “Ask Jeeves.” In 2012, we now rely heavily on more popular and well-developed search engines such as Google, Yahoo!, and Bing. But why is it that these have become the most popular sites? Basically, they have figured out the most accurate ways to sift through all of the mumbo-jumbo on the Internet to find the best results for all your inquiries.
On the business owner side of the spectrum, search engines are in invaluable part of their company’s livelihood. Without properly marketing themselves online, or at least simply taking the time to enter their correct business information into free directories, no one will be able to find them. So how can a business owner with a comprehensive website, fair prices, excellent customer reviews and a long-standing developed business end up at the bottom of search engine results?
The answer is simple: A lack of properly integrated Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is basically the practice of incorporating low-competition, high-search keywords into both the content of the website and the coding. SEM refers to mostly pay-per-click campaigns and other Search Engine Marketing that can be costly, but if done correctly, can have a very large return on investment (ROI.)
Overall, with a bit of research and the right experts on your side, achieving the best search results for your company’s website is a lot simpler and a lot less painful than you may have expected!